The executive administration unit assists the executive director with managing Alumni Association day-to-day operations. Other responsibilities include handling Alumni Association human resources activity and overseeing the receptionist staff, who act as front-line customer service representatives at the Hintz Family Alumni Center.
The focus of this unit is on raising major gifts, particularly for endowments to support and sustain Alumni Association programs and services, as well as support alumni affiliate groups (chapters, alumni interest groups, etc.) in fundraising, especially for their scholarship endowments.
This unit manages the Alumni Association's finances, investment portfolio, and overall budget. It also oversees selected revenue-generating products/services and secures and fosters partnerships with sponsoring corporations and businesses to develop benefits such as credit card/financial services programs, alumni insurance programs, and similar efforts.
The Office of Donor and Member Services manages biographical, membership, and donor information for alumni and friends (parents, corporations, foundations, etc.) of Penn State. Our office records, receipts, and acknowledges Alumni Association members and Penn State’s donors in a timely and accurate manner. The office handles the updating of alumni and friends records on the Division of Development and Alumni Relations (DDAR) database—the official database of record for alumni and friend data. It handles the recording of major pledges, the sending of pledge reminders, the processing of credit card gifts and memberships, as well as gift matching forms. Additionally, the office works with all of the colleges, campuses, and administrative units in helping them process gifts for their respective areas.
The Penn State Grassroots Network—the Alumni Association's legislative education and advocacy arm—works closely with Penn State's Office of Governmental Affairs, the University administration, and other University offices to shape strategies, messages, and tactics that help the 36,000 Grassroots Network volunteer members (alumni, students, parents, and friends) advocate for Penn State among community leaders, policy makers, legislators, and government officials about issues important to Penn State.
This unit maintains the Alumni Association's technology infrastructure and provides computer support and training to Alumni Association staff.
The membership team oversees a comprehensive membership program to engage current and future alumni, parents, and friends of Penn State. The team also handles database and trend analysis, benefit reviews, market research, and performance insights to support Alumni Association membership goals.
This unit—organized into the four programmatic areas of Alumni Events, Alumni Travel and Education, Alumni Career Services, and Student Involvement, which includes the Lion Ambassadors and the Blue & White Society—develops and implements programs, events, and services that connect alumni and students to the Alumni Association and the University. The team promotes social, cultural, and intellectual engagement through new programs as well as maintains traditional offerings aimed at responding to the needs and interests of a diverse alumni constituency.
This team focuses on strengthening the Alumni Association's reach and image by producing and delivering innovative, high-quality, consistent communications, both online and in print. The team is also charged with creating and raising awareness about the Alumni Association's programs, services, and initiatives. Specific responsibilities include planning, writing/designing, and executing two of the organization's key member-benefit publications—the AlumnInsider e-newsletter and The Football Letter. The group also develops and implements electronic communications strategies including the website and broadcast e-mails, and manages the Alumni Association's Facebook, Twitter, LinkedIn (with Alumni Career Services staff) and other social media sites.
Published six times a year as a member benefit, The Penn Stater magazine is Penn State's most visible publication. It seeks to keep alumni informed about, connected to, and involved with their alma mater. In addition to the print publication, magazine staff also produce an online blog and maintain a Facebook site.
This unit provides assistance and guidance to all the alumni affiliate groups, including chapters, affiliate program groups (APGs), alumni interest groups (AIGs), college and campus constituent societies, Alumni Council, and the Executive Board. Staff train alumni volunteers, organize and present leadership conferences, support directors of alumni relations employed at various University campuses and colleges, and generally serve as the primary liaison with all alumni volunteers.