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Alumni Opinion Survey Results

UNIVERSITY PARK, Pa. (June 6, 2012)— The Penn State Alumni Association today released a new national survey of its alumni, conducted by market research firm StrategyOne. The study's purpose was to better understand alumni views and opinions on a variety of issues about Penn State, including recent events.

"These last seven months have been difficult for Penn Staters everywhere," said Penn State University Senior Vice President for Development and Alumni Relations Rodney Kirsch. "We've heard from thousands of alumni, and we felt it was important to proactively reach out in a measured way that ensures we understand what our alumni think and then communicate those results openly to the entire Penn State community."

Every three years, the Alumni Association conducts a national survey of alumni attitudes toward Penn State, membership, and current events. Last conducted in 2009, the alumni opinion survey was designed to benchmark historical trends in attitudes and behaviors among alumni.

"This survey helps to quantify the connection our alumni feel toward and about the Alumni Association and Penn State," said Kirsch.

Some of the findings include:

  • Eighty-two percent of Penn State alumni feel positive about the University;
  • Ninety-seven percent are satisfied with their student experience;
  • Fifty-eight percent of alumni are critical of the University's handling of Joe Paterno;
  • Twenty percent are critical of the University's handling of former President Graham Spanier.

To access the full survey results, go to



StrategyOne was commissioned by the Penn State Alumni Association to conduct a survey of alumni. The survey was conducted May 8-20, 2012, using a mixed-mode data gathering. The Alumni Association provided a sample of 10,000 records, selected at random from among all alumni for whom a telephone number and/or e-mail address was available. A total of 1,282 respondents completed the survey, with 779 completing it online and 503 on the phone. The margin of error is plus or minus 2.56% in 95 out of 100 cases.

About the Penn State Alumni Association

The Penn State Alumni Association is the largest dues-paying alumni association in the world with more than 165,000 members. Established in 1870, the Alumni Association's mission is to connect alumni to the University and to each other, provide valued services to members, and to support Penn State's mission of teaching, research and service. For more information, visit our website at

About StrategyOne Inc.

StrategyOne is an insights-driven strategic consulting firm owned by Daniel J. Edelman, the world's largest independent PR company. StrategyOne provides evidence-based stakeholder insights, analysis and media measurement to corporate, organizational and governmental clients globally. The firm specializes in reputation, branding and communications research. Headquartered in Washington, DC, StrategyOne also has U.S. offices in Atlanta, Chicago, Houston, New York, Rochester (NY), San Francisco, Seattle and San Mateo. International StrategyOne offices are located in Abu Dhabi, Brussels, Dubai, London and Paris. Visit for more information.

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