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Blue & White Society, Lion Ambassadors keep tradition and spirit alive at Penn State

UNIVERSITY PARK, Pa. (Sept. 15, 2016)— Two representatives from Penn State Alumni Association student organizations focused on engaging future alumni offered insight into their groups during a presentation today to the Penn State Board of Trustees’ Outreach, Development and Community Relations Committee.

Blue & White Society (BWS) President Misha Demchuk, a senior majoring in science, highlighted for the group the ways BWS has impacted student life as Penn State’s largest active student organization with more than 7,000 members. BWS supports societies at every campus— including World Campus—to promote pride, tradition, leadership, and spirit at the University. Signature events include PS I (heart) U Week, Classical Coffeehouse, Rally in the Valley, and more. 

Bennett Samuel, president of the Lion Ambassadors and a senior marketing major, offered insight into what it’s like leading “ordinary students with extraordinary pride.” As president, Samuel oversees a 15-member executive board and up to 150 students in the general membership. Lion Ambassadors serve as Penn State’s student alumni corps, communicating the University’s history, personality and traditions to other students, alumni, visitors, and friends through tours, events, and programs. Signature events include Be a Part from the Start, S-Zone at athletic events, and University-Wide Senior Sendoff.

Both the Blue & White Society and Lion Ambassadors help serve the Alumni Association’s outreach mission of connecting alumni and students to meaningful Penn State experiences. Primary among that focus is engaging students as early as possible to help expose them to all facets of their Penn State community in a way that will motivate them to stay involved as they transition to alumni status.


Established in 1870, the Penn State Alumni Association connects alumni to the University and to each other; provides valuable benefits to members; and supports the University’s mission of teaching, research and service. More information about the Alumni Association is available at

The Blue & White Society is the student membership of the Penn State Alumni Association, with more than 7,000 members across the commonwealth. Its mission is to enhance student life at Penn State through diversified experiences with an emphasis on service to the community, civic leadership, tradition, and outreach while establishing the foundation of a lifelong commitment to the University as members of the Alumni Association. For more information, visit

Founding in 1981, the Lion Ambassadors are Penn State’s Student Alumni Corps who aim to communicate the University’s history, personality and traditions to students, alumni and friends through tours and programming. Known for their trademark backwards walk, the Lion Ambassadors offer tours of campus to prospective and accepted students, as well as private special assignments. Learn more at

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